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Alliance Terroirs
Respect for the vine and nature
A value treasured
by Maison Henriot
since its creation
Champagne region includes a wide range of terroirs, created by different vineyard exposures, slopes, soil tones, people involved in the vineyard, and even cultivation practices. All this contributes to the richness of the Champagne vineyards. From the moment she founded the Maison, Apolline Henriot’s ambition was to tell the story of the vineyard’s beauty. Since Apolline, several generations of the Henriot family have received training as agricultural engineers. They have all contributed to developing the family’s expertise and strengthening the care it gives to the vines. The Alliance Terroirs project, initiated in 2020, is a continuation of this. The project is split into three themes: understanding the terroirs, adapting viticultural practices to each terroir, and ensuring the sustainability of Champagne.
“We are continuing the study soils, and the practice used to be very experimental. Maison Henriot is a forerunner in terms of managing our environmental footprint. Each plot requires its own approach, and we call that precision viticulture. With the 76 winegrowers in our team, across 29 villages, we pay the most careful attention to respecting the vines and, more broadly, nature itself.”
Alice Tétienne
Alliance Terroirs project
Founded in 2020, the Alliance Terroirs project defines and coordinates the initiatives and tools that are used to analyse terroirs, adapt viticultural practices to benefit the vine and the environment, and make the Champagne vineyards more sustainable.
Just like Apolline Henriot, Alice Tétienne is determined to produce wonderful Champagnes that draw their richness, diversity and generosity from the grapes that are used to make them.
“We strive to promote biodiversity, we invest in research and development and do whatever we can to keep the vineyard looking beautiful. That is the price we pay for being able to perpetuate the tradition and identity of our Champagne. Each cuvée brings with it a piece of history, a portion of terroir.”
While protecting and promoting Champagne has always been an integral part of our DNA, the challenge is now to perpetuate its vineyards and terroirs. For several years now, Maison Henriot has been involved in the Alliance Terroirs project, which defines new viticultural practices that benefit the vines and their quality, as well as the environment and biodiversity. The key objective is to reduce the impact of viticulture on the environment, by involving the entire sector in its approach. The initiatives undertaken include HVE, VDC certification for the vineyards, and the ongoing conversion to organic viticulture.
Organic viticulture
“As part of the Alliance Terroirs project, Maison Henriot is strengthening its knowledge of the vineyard as it adapts its viticultural practices to each terroir. With climate changing, it has become essential to protect and encourage biodiversity, and careful observation is part of daily vineyard life. For this reason, Maison Henriot has decided to convert to organic viticulture. The certification involves using exclusively natural products and requires a greater understanding of the vine, as well as more frequent human presence in the vineyard.”
Alice Tétienne
This organic certification is aligned with one of Maison Henriot’s aims: promoting diversity of cultures and thus the richness of the terroirs that comprise it. She also represents for Maison Henriot the opportunity to pay particular attention to the working conditions of the men and women who work within the Henriot vineyard, in a process of continuous improvement.
“There is no magic formula when you work with living things, with nature. The only solution is to apply respectful and responsible practices”
Alice Tétienne
